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NO WATER NO CHEMICAL POP UP SHOP

NO WATER NO CHEMICAL POP UP SHOP

2012/10/04

MARITHÉ+FRANÇOIS GIRBAUD from Paris will open a pop-up shop for NO WATER NO CHEMICAL campaign during "Mercedes-Benz Fashion week TOKYO" 2013S/S.

"NO WATER NO CHEMICAL" by MARITHÉ+FRANÇOIS GIRBAUD: NO WATER NO CHEMICAL OPENING MOVIE)

Did you know that 420 million m3 water, 6 billion kWh of energy, and 900,000 tons of chemicals are annually used for the production of jeans around the world?

By using ozone technology invented by MARITHÉ+FRANÇOIS GIRBAUD, the use of water, energy and chemicals can be minimised.

f7-1792

FIRST BOYFRIEND

(WATTWASH™ treatment)

30,450 yen

m7-1789 wb

WRAPTRACK

(WATTWASH™ treatment)

28,350 yen

m7-1789 wo

WRAPTRACK

(WATTWASH™+OZONE treatment)

28,350 yen

OZONE treatment・・・Gives washed effect by using oxidation effect of ozone. Ozone will revert back to oxygen after being used.

WATTWASH™ treatment・・・Gives shaving and crash treatment on jeans by using laser

 

 

Jeans are indispensable for our daily lives. However, we cannot ignore the harmful impact of denim industry on the environment and workers.

mfg-visual

courtesy of MARITHÉ+FRANÇOIS GIRBAUD

 

MARITHÉ+FRANÇOIS GIRBAUD NO WATER NO CHEMICAL POP UP SHOP

Date:20 October 2012 (Sat)~21 October 2012 (Sun) 11:00-20:00

Place:Shibuya Hikarie Floor 8 Art Space 8

Hosted by:ITOCHU Corporation 


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