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Ethical fashion brand INHEELS will open its online store on 13 June.


courtesy of INHEELS

Ethical fashion available in Japan has been mostly "natural", or "LOHAS", styles. There has been a lack of variation.

INHEELS, born in London and founded by Yuka Okada and Taeko Ohyama, presents edgy and sexy items.
Some INHEELS products are named after the fans of their Facebook page page so that consumers can feel their products and manufacturers closer.


courtesy of INHEELS


INHEELS uses fairtrade and sustainable textiles. For example, Flow Top on the top image uses bamboo and organic cotton. Production takes places mainly in India and Nepal.

Part of the profits goes to the scholarships for poor children, dental clinic construction, and vocational education for socially disadvantaged poor people.


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Concept Store by LOHAS COUTURE