estethica
2009/11/18
(© t5m.com: Green is the new black? Fashion goes ethical at Estethica)
This is 25th year of London Fashion Week.
estethica is eco sustainable initiative by British Fashion Council(BFC) and this year is it'is 7th year. It has evolved to become the epicentre for London's ethical fashion industry.
"My entire range is made from military parachute fabric. I love the functionality of military fabric. They are build for specific purpose. Inherently, they have a lot of good qualities in terms of longevity, water-proof, durable... What is great about parachute fabric is that it is also machine-washable."
"5 years ago or 10 years ago, fair trade fashion was floppy king of kaftan. That kind of thing that you might have worn to university but you wouldn't have worn to work or nice evening, or Red Carpet for God's sake!"
"I think in definitely in 2010, there will be a high street revolution in terms of ethical fashion. I think where we are aiming at is that in future it will not be "fashion" and "ethical fashion" . It will be "fashion" and "non-ethical fashion". "
～estethica Orsola de Castro～
